Launching a startup means wearing many hats — pitching to investors, educating customers, building trust, and standing out in a crowded digital space. That’s why explainer videos have become one of the smartest investments for new businesses. They simplify complex ideas, tell your story in under 90 seconds, and convert viewers into buyers.

At Mydigital Asia Sdn Bhd, we specialize in 2D explainer video production tailored to startups across industries — from fintech and SaaS to health tech, education, and beyond.

 

Why Explainer Videos Work So Well for Startups?

Your product or service might be groundbreaking — but if people don’t understand it quickly, they’ll move on. A well-crafted explainer video:

  • Grabs attention instantly with engaging visuals and sound
  • Explains your value proposition clearly
  • Creates emotional resonance with storytelling
  • Drives higher conversion rates on websites, social media, and ads

Whether you’re pitching on a landing page or running a crowdfunding campaign, explainer videos give you a professional edge.

Types of Explainer Videos We Offer

  • 2D Animation: Friendly, approachable, and versatile — great for app demos, business models, or educational content
  • Whiteboard Animation: Ideal for step-by-step tutorials and teaching concepts
  • Motion Graphics: Best for data-heavy presentations or abstract ideas

Our creative team works with you to craft a storyboard, script, and animation style that matches your brand’s tone and target audience.

Case Study: Turning Concepts Into Conversions

We recently worked with a Kuala Lumpur-based SaaS startup launching a new B2B invoicing platform. The challenge? Explaining how automation reduces manual tasks and improves cash flow in just 60 seconds. Our animated video resulted in a 35% increase in demo bookings within a month of launch.

Another client from Singapore offering a blockchain-based logistics tool used our explainer video to raise over USD 1.2 million in early-stage funding. The video broke down a complex idea into simple, digestible visuals that helped investors understand the opportunity.

Ideal Platforms for Explainer Videos

  • Startup landing pages
  • Investor presentations
  • Product onboarding sequences
  • Social media ads (especially Facebook, LinkedIn, YouTube)
  • Email marketing campaigns

Malaysia-Based, Globally Effective

Mydigital Asia may be based in Kuala Lumpur, but our clients span Singapore, Hong Kong, Australia, and beyond. We understand startup challenges — from tight budgets to fast pivots — and our packages are competitively priced for founders looking to make maximum impact.

Searching for explainer video for startups, 2D animation Malaysia, or pitch video production? Mydigital Asia Sdn Bhd helps early-stage businesses communicate big ideas clearly, quickly, and creatively.

Get in touch now to bring your startup story to life — and convert viewers into believers.